Flexible Working Capital for a Growth-Oriented Full-Service Marketing Firm
$6MMNon-Notified Revolving Line of Credit
A long-established Midwest marketing firm needed a new working capital partner after covenant constraints with its bank began to limit its growth. InterNex provided a $6MM non-notified revolving line of credit, structured alongside the company's existing subordinated debt.
Client snapshot
$6MM facility
Non-notified
Industry
Business Services & BPO
Location
Midwest
Operating history
In business since 1987
Facility
$6MM Non-Notified Revolving Line of Credit
Client name withheld. Facility limit at closing.
The challenge
A long-established full-service marketing firm specializing in data-driven direct mail, digital marketing, fulfillment and analytics required a new working capital solution due to covenant constraints with its existing bank lender.
The company had built a diversified client base over several decades, serving customers across industries including automotive, healthcare, education and government institutions.
As the business continued to invest in growth initiatives and expanded service offerings, it encountered increasing limitations under its traditional bank facility due to existing bank covenant requirements.
Despite the capital restrictions, the company grew and maintained a strong accounts receivable base supported by recurring customer relationships and diversified revenue streams tied to long-standing enterprise and institutional clients. It needed a flexible working capital partner capable of supporting both ongoing operations and future expansion.
Why traditional financing was not a fit
Traditional banks
Financial covenant structure that restricted operational flexibility
Limited appetite for growth-oriented businesses investing heavily in expansion
Inflexibility in working alongside existing subordinated debt structures
Factoring companies
Requirement for full notification, directing customer payments into accounts in the factor's name
Potential disruption to relationships with institutional and enterprise clients
The InterNex Capital solution
InterNex Capital approved a $6MM non-notified revolving line of credit secured by accounts receivable.
Rather than focusing solely on the company's recent challenges under its bank's covenants, InterNex underwrote the company's long operating history, diversified customer base, recurring revenue profile and growth trajectory.
Customer payments go to an account established in the company's own name, preserving continuity with customers while giving InterNex the collateral control a secured lender needs. The structure enabled the company to refinance its existing bank facility while preserving operational flexibility and supporting future growth initiatives.
A $6MM revolving accounts receivable facility designed to support continued expansion
Customer payments directed to an account established in the client's name
A covenant-light structure providing greater operational flexibility
A facility structured alongside existing subordinated debt
The results
Replaced restrictive bank financing with a more flexible working capital solution
Increased liquidity and operational flexibility
Preserved the company's existing capital structure and subordinated debt relationships
Supported ongoing investment in growth initiatives and service expansion
Positioned the business for continued long-term growth and scalability
A smarter alternative
For marketing and business services companies, working capital needs are often driven by campaign timing, technology investment, staffing requirements and growth initiatives.
Traditional banks may impose restrictive covenant structures that limit flexibility, while factoring can introduce unnecessary disruption to customer relationships. InterNex Capital provides accounts receivable based financing designed to support growth-oriented service businesses, delivering liquidity while preserving operational flexibility and customer continuity.
Frequently asked questions
How does accounts receivable financing support marketing companies?
Marketing firms often incur operating costs before collecting payment from clients. Receivables-based financing provides liquidity against outstanding invoices, improving cash flow and operational flexibility.
Can companies with recent challenges under their bank's covenants still qualify for financing?
Yes. InterNex Capital evaluates the strength of receivables, customer diversification and overall business fundamentals rather than relying solely on covenant compliance.
Will customers know I am using financing?
Customer payments go to an account established in your company's name. Unlike traditional factoring, the account carries your name rather than the lender's, helping preserve customer relationships.
Can this structure coexist with subordinated debt?
Yes. Accounts receivable facilities can be structured alongside subordinated debt and other capital providers to preserve existing capital structures while improving liquidity.
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Read the case study
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